Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Opens New Window. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. COMM4970. MKTG6294. Communication and Inclusion. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Sound Production for Digital Media. COMM4755. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. Covers the fundamentals of single-camera field production and the nonlinear editing process. (3 Hours). Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Rhetorical Approaches to Public Memory. Focuses on the Internet and the World Wide Web. (3 Hours). | Communication and Privacy. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Marketing Analytics. COMM2750. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Communication Ethics. This group is a great way to network with potential full-time, part-time and cooperative education employers. . Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Marketing Technology Management. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. COMM2350. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. 617.373.3386. COMM2535. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Develops and refines skills in the art of sportscasting. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. (1-4 Hours). COMM1231. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. (1-4 Hours). Tons of great salary information on Indeed.com Going-to-market topics include managing value-added resellers and distributors. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Marketing research helps businesses know their customers and aids in business decision making. Explores business-to-business and business-to-customer strategies. | Argumentation Theory. Managing Customer Engagement in a Service World. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. COMM3445. Emphasizes families of color, families with LGBTQ members, and solo parent families. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Theories of Conflict and Negotiation. The PDF will include all information unique to this page. (4 Hours). (4 Hours). COMM2451. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Includes professional accounting students. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Digital Editing for TV. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Enabling Technologies for Consumer Engagement. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Succeeding in the Platform Economy. (4 Hours). COMM3451. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. (4 Hours). Internal Number: 3919608. (4 Hours). Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Creating Business Value with Data and AI Technologies. Popular Communication. COMM2650. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Emergency Information Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Opens New Window 617.373.8900 Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Group Communication. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. (4 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Examines the development, procedures, economic functions, and responsibilities of advertising. Focuses on ethical principles, issues, and dilemmas in communication. (4 Hours). Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. (3 Hours). Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Course content may vary from term to term. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. This position is. May be repeated once. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Voice-Over Artist. COMM4901. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Health Communication. Memory has become a central concept for analyzing problems of historical representation and identities. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Health Communication Campaigns. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Provides an overview of the role of marketing in business and society. COMM3311. | Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. 310 Renaissance Park, MKTG3301. COMM3320. Introduces students to the landscape of mobile communication technologies. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. (3 Hours). COMM2200. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Northeastern University
Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. MKTG6280. COMM4602. (3 Hours). Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice.